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Sony Ericsson is a joint venture established on October 3, 2001 by
the Japanese consumer electronics company Sony Corporation and the
Swedish telecommunications company Ericsson to make mobile phones. The
headquarters of the company are as follows: the head office in London,
UK and the incorporated in Sweden. The research and development teams
are not present only in the UK, but in Germany, Sweden, Japan,
Pakistan, India and the US.

PThe reason stated for this
venture was to combine the consumer electronics expertise from Sony
with the technological leadership in the communications sector from
Ericsson. As a result both companies stopped producing separate brands
for their own mobile phones. Due to their policy and business strategy,
by 2008, the company had turned into the fifth largest manufacturer of
mobile phones in the world. Sony Ericsson follows companies like
Motorola, LG, Nokia and Samsung. The fame, the popularity and therefore
the sales gradually increased with the launch of the Cyber-shot and
Walkman mobile phone series.

Sony Ericsson’s products include
the following: mobile phones, mpbile music devices, wireless systems,
wireless data devices, wireless voice devices and hi-tech accessories.
The company’s total profit of the overall sales reached the impressive
figure of 73 million Euro in 2008. In July 2008, Sony Ericsson had
9,400 employees lead by Nelson Mozol (President), Anders Runevad (EVP)
and Carl-Henric Svanberg (Chairman). Sony corporation has 50% of the
company and the other 50% belongs to Ericsson AB.

As we've
already said, Sony Ericsson increased its market preponderance with
Walkman and cyber-shot. In 2005, on March 1, the company released the
K750i with a 2 megapixel camera and its platform mate the W800i, the
first in the highly successful Walkman phones. The performance of this
telephone was its capability of playing 30 hours of music playback and
two low-end phones. In October 2005, P990 was launched, which made the
first device relying on UIQ 3 technology. The other major achievement
that Sony Ericsson fulfilled was the Cyber-shot brand, launched in 2005
by the K750.

K750 in fact proved one of the best sold Sony
Ericsson's cells ever made. Back then, the memory card space was very
innovative, ensuring its success. The difference between the Walkman
and the Cyber-shot stands in the quality of the media viewing and
cameras which is higher in the Cyber-shot. Sony Ericsson has further
developed five of the largest categories of products : the
Walkman-branded W series music phones, the Cyber-shot branded line of
phones, the BRAVIA-branded collection, the UIQ smart phone line of
mobiles, and the Xperia range of mobile phones.

Co-author: Cordless Telephone With Answering Machine.