The Difference Between Organic SEO and PPC (Pay Per Click)
Organic SEO, also know as natural SEO, is the term given to the process of producing traffic from natural search engine optimization practices. This includes a combination of design, user friendliness, keyword density/placement, hidden tags, backlinks and content geared toward directing targeted visitors to your website for specific terms.
PPC (pay per click) is paid placement, based on bidding. PPC ads appear on the top and to the right of organic search results in a slightly shaded box area, which states that the ads are paid. Studies show that 80% of consumers don't click on paid ads, and move straight to the organic listings. PPC is also open to fraud and less ROI since your competitors or people clicking on the ads costs you each time. Costs per click vary on your industry and competition.
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